Can I multiply your bottom line?
In 2022, I'm doubling down on helping my current clients grow.
Because of this - I'm very picky when it comes to accepting new projects.
I prefer working with companies I'm sure I can add maximum value to.
Use these links to skip to a section:
- Who's Shawn Joshi?
- Ad Account Audits
- Google Business Profile (Custom Audit + Strategy)
- Ongoing Ads Management (Google or Facebook Ads)
Who's Shawn Joshi?
I've helped 5,700+ companies with their marketing - ranging from startups to 10-figure enterprises.
- I manage $350,000+ in monthly ad spend on Google and Facebook Ads. These are ROI-focused campaigns.
- More than 68,000+ people have read my research.
- Over the last 9 years, I've optimized 800+ Google Business Profiles.
- Before going "out on my own" - I was the Director of Search and Analytics at a 100-person agency.
- 7,500+ business owners and marketers read my Micro Insights newsletter.
(You're welcome to connect with me on LinkedIn.)
"Shawn has worked with our company for a number of years.
During this time he has helped with our success with his innovative strategies and straight forward advice.
As we continue to grow, we see Shawn playing a growing role. He is an integral part of our team and a pleasure to work with. Thank you, Shawn!"
Dan Eisner
CEO, True North Mortgage
Facebook + Google Ads:
Account Audits
Are your campaigns driving at least a 3x return on investment?
If not - you've got some work to do.
Most companies don't know where to look - or which questions to ask - to drive massive improvements in performance.
Your audit will find the revenue multipliers - and the money leaks - in your account.
The end result:
Revenue increases while your advertising costs decrease.
Who are advertising audits for?
Ad account audits are a good fit for:
- Companies who want an objective perspective. Whether you're running your campaigns in-house or with an agency - you want someone to find all the gaps in your campaign and optimization processes.
- New advertisers with ambitious goals - and poor initial results. Launching a new campaign is always exciting, until it falls flat on its face. I'll find the kinks in your setup.
- Companies that see results stagnate. It can be frustrating to see your progress come to a halt - whether you're scaling or trying to improve cost-per-result. I'll find points of improvement that align with your short-term and long-term goals.
- Facebook advertisers who are tired of blaming iOS14. Apple's privacy changes didn't do us any favors - but if they completely killed your profitability - you were on thin ice to begin with. Most times, the companies who saw the largest impacts fail to have a data acquisition strategy.
Here's what you get:
An ad account audit includes:
Full Campaign Audit: You'll receive a detailed report outlining gaps in your structure, targeting, bidding strategies, and more.
Creative Review: One of the main areas to build a sustainable competitive advantage is through your copy and creative. I'll review your current creative, content velocity, and sourcing/development process - and provide tangible recommendations.
Teardown of the Conversion Experience: Your campaigns don't exist in a vacuum. If your website does a bad job of converting traffic into leads/customers - then changes need to be made.
Limitless Q + A: After the audit is delivered, you're welcome to ask as many questions as you'd like. There's no limits. You'll have direct access to me - whether it's one day or one month after I send your audit.
Return on Investment
At the very least - my recommendations should double your investment within the first 30-60 days.
If I can't find meaningful improvements for your campaigns, I'll refund your money.
Ad account audits have a minimum fee of $2,500. Delivery times are 14-21 days after your order is processed.
Want an objective audit that improves results? Reach out here 👇
"Over the last 8 months alone, Shawn has driven more than 4,000 extra leads compared to last year, while also reducing our cost per lead by 27%.
It's been an absolute pleasure working with him."
Miles Palmer
Owner, GlassMasters Autoglass
Google Business Profile:
Custom Audit + Strategy
Most companies know Google Business Profile (formerly Google My Business) can be a revenue engine...
But they don't have the time to figure out exactly what to do to dominate their market.
So they settle for less:
- They follow vague advice from blogs ("post more", "get more reviews").
- They pay agencies $500+ per month for cookie-cutter execution.
- They unknowingly do things that will get their Profile suspended.
A Custom Audit + Strategy is for companies who want outsized returns from their Google Business Profile.
Who are Google Business Profile audits for?
My auditing services are used by:
- Service providers operating in competitive markets. Even a minor improvement in visibility means large revenue lifts.
- Retail stores with proven LTV metrics. These companies know the lifetime value (LTV) of their customers. They use Google Business Profile to drive new customers - because they understand the long-term impact on their bottom line.
- Companies paying an agency hundreds per month. Many companies pay agencies $500+ per month - or $6,000+ per year - to manage their Profile. They want assurance that these costs are justified.
Here's what you get:
A Custom Audit + Strategy includes:
Detailed Report: An in-depth report outlining 11 tangible and research-backed improvements for your Profile and its connected assets (landing page, citations, conversion experience).
Actionable Recommendations: Get a list of prioritized recommendations to improve performance.
Baseline Performance: I'll provide a baseline of your current performance, using Google Analytics, local rankings, and maps radius reports.
Limitless Q + A: After the report is delivered, you're welcome to ask as many questions as you'd like. There's no limits. You'll have direct access to me - whether it's one day or one month after I send your audit.
Lifetime Access to the Execution Plan: This is my collection of processes for optimizing and managing Google Business Profiles. You'll be given lifetime access at no extra charge (it's currently on sale for $479).
Return on Investment
My audits pay for themselves within 15-45 days.
More importantly, the recommendations lead to long-term improvements in visibility.
This means the extra traffic, leads, and revenue keep coming in - far after the audit's one-time fee.
A Custom Audit + Strategy has a one-time fee of $1,500. Delivery times are 7-14 days after your order is processed.
Can you benefit from a Custom Audit + Strategy? Let's chat 👇
"Since applying Shawn's recommendations, our quote requests have increased by 750%."
NT Izuchi
Owner, Prime Spaces
Facebook + Google Ads:
Ads Management Service
I'll manage everything from the account setup to the ongoing optimization.
If your website's user experience isn't up to par, I'll even build a conversion-optimized landing page to send the traffic to.
I love the challenge of proving my worth every month.
That's why I don't lock my clients into long-term contracts.
(My oldest clients have stuck with me for 7+ years.)
Who are my ads management services for?
I can offer the most value to:
- Companies that need results - but don't have the in-house expertise. My services are less expensive than hiring a full-time employee with the same level of experience.
- Businesses who want to take results from good to great. Maybe you've got a campaign delivering good results - but you want to take things to the next level.
- Companies paying bloated fees to big agencies. Large agencies have a lot of overhead. The high fees you're paying aren't for premium consultants with high-end expertise. They're going towards office expenses, account managers, and other admin.
What do you get?
Effective ads management services aren't one-size-fits-all.
Once I get an understanding of where your campaigns are at - and where you want them to go - I'll provide clear expectations on:
- A timeline for hitting your goals.
- Weekly + monthly deliverables.
- Optimization activities.
- Insight + analysis.
- Copy + creative development.
Pricing is dependent on the size of the account, campaign types, and more. Please contact me for a custom quote.
Think we'd be a good fit? Let's chat 👇
"I've worked with Shawn on a number of performance marketing campaigns.
He's run massive volume on offers in multiple countries/languages - and his traffic quality is always great.
Shawn's an experienced media buyer who knows how to get the most out of every campaign."
AJ Manuel
Performance Marketing Manager
Can I multiply your bottom line?
Please use the form to see if we're a good fit.
After submitting the form - I'll personally respond within a few hours.
(All fields are required.)